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Public art can mean more than just posters on walls…but when it starts to move to denim jacket liners, we get a little queasy.

Shepard Fairey’s Obey label just announced a large-scale collaboration with Levi’s and this jacket is only the beginning. Next Thursday, Fairey will take over the façade of Levi’s Times Square shop, and unveil four new posters to be given away with a Levi’s purchase.

Fairey’s pleading “public art”—it’s populist denim, after all, not Louis Vuitton—but we’d prefer calling it what it is: marketing. It’s not such a dirty word, really, and Fairey has to pay those legal bills somehow. But next time, he should probably start by looking into spray paint endorsements.

—R.B.

CONTRIBUTORS

  • Russell Brandom