
For a heritage brand, Dunhill’s been a little shaky lately.
Take, for instance, their latest lighter design. It’s modeled after the lighter Elvis used in the 50s, and not a bad specimen as Elvis-related trinkets go. With a history going all the way back to the 1890s, Dunhill’s well-equipped to take on this particular historical reissue, but the whole enterprise seems unhealthy somehow.
It’s not Elvis himself—although taking on his legacy is a hefty task—but the overwhelming sense that they’ve somehow gotten into the souvenir business…















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