On the Bright Side
With backdoor health benefits becoming more and more common in products, it was only a matter of time before someone offered to sell happiness in a bottle. And, as you might have expected, it’s both hilarious and terrifying.
The French company Happy Therapy has come out with a line of scents called Smiley that are designed to chemically induce happiness, blending fragrance and what could charitably be called “aromatherapy.” Not only will they give you a joy-inducing scent, but you’ll be breathing in stress-relieving chemicals all day, with calming names like phenylethylamine and theobromine.
The marginally-translated website is even more ominous, gushing about the chemicals: “These two cardiotonics associated together dope vitality and sets up the moral. It’s that simple! What were we waiting for to flood these beneficial molecules on everyone?”
In other words, the flood has begun.
- — Russell Brandom