The Threadless culture has inspired a lot of innovation, but there’s also been a wash of half-baked and out-and-out lazy designs letting a square inch of embroidery substitute for an actual idea. The most recent offender? Attus Prep.
We Are the Market big-upped these polos, but they’re just standard issue catalog-wear with an “edgy” symbol—a mohawked punk, a 40 oz bottle, a stripper on a pole—stitched where the usual polo player or seagull would go.
There’s a press packet, a few choice anti-establishment quotes, and logos to spare. If they just had some clothes, they might have something.
- — Russell Brandom