Unfortunately, Moss’s latest collaboration with the lingerie brand seems to have gone off the rails at some point. But as train wrecks go, it’s pretty spectacular.
The campaign is called White Wedding, and ostensibly tells the story of a gradually unraveling wedding. Unfortunately, what the spot really does is combine avant-garde posturing with the aesthetic sophistication of a Jefferson Airplane show. They’ll be unveiling new episodes today and tomorrow, if you feel like a second helping of video soup.
We aren’t sure how Billy Idol feels about it, but we hope he’s getting residuals.
- — Russell Brandom