Loose Threads: Makeup Edition
It looks like guyliner was only the beginning.
Jean-Paul Gaultier unleashed a line of men’s makeup yesterday called Monsieur, including concealer, eyeliner, brow grooming gel, two bronzers and a self-tanner. The ad materials encourage the makeup as a way to unleash your “inner monsieur,” which creeps us out more than anything we’ve heard in a while.
It isn’t the first time this idea has been tried, but until now, the market hasn’t shown much interest in the powdered dandy look.
Let’s hope our luck keeps up.
- — Russell Brandom