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It looks like guyliner was only the beginning.

Jean-Paul Gaultier unleashed a line of men’s makeup yesterday called Monsieur, including concealer, eyeliner, brow grooming gel, two bronzers and a self-tanner. The ad materials encourage the makeup as a way to unleash your “inner monsieur,” which creeps us out more than anything we’ve heard in a while.

It isn’t the first time this idea has been tried, but until now, the market hasn’t shown much interest in the powdered dandy look.

Let’s hope our luck keeps up.

—R.B.

CONTRIBUTORS

  • Russell Brandom