world of men's style / fashion / grooming

An UrbanDaddy Publication

Your Summer Accomplice

  • Najib Benouar

Tales of the latest adventure of the dapper do-gooders at Apolis have been making the rounds in the blogosphere for the past week—here’s the video chronicling their trip to a shirting co-op in Honduras, if you haven’t seen it.

And just now, the washed oxford button-down in question has landed in their e-shop, ready for warm-weather OCBD escapades of your own. The 20s two-ply oxford cloth is woven in Brazil—they know a thing or two about dressing well in balmy climes—and constructed in Honduras, to the trim specifications of Apolis. (You can expect a #menswear-friendly cut.) And to celebrate this week’s unveiling of the new shirts, they’re knocking 20% off the going rate.

It’ll be the most versatile thing in your weekender bag.