world of men's style / fashion / grooming

An UrbanDaddy Publication

Your Selvage Denim Hookup

  • Najib Benouar

rising sun

If you’re not familiar with LA’s Rising Sun & Co., just imagine for a moment what heaven would be like for an Americana-phile with a penchant for raw denim and historically accurate Gold Rush–era vestments.

Selvage denim jeans in every weight. Duck canvas chinos, reinforced ad infinitum. Racks of chambray as far as the eye can see. It’s a special place. Everything in the shop is made with a focus on craftsmanship—and mostly done on period-specific looms. Needless to say, it’s some ruggedly handsome gear. (That will likely outlast you.)

And the kind souls at UrbanDaddy Perks are knocking an unprecedented 20% off your next $300 purchase. Marking this the beginning of the Selvage Rush era/week.