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Your Father’s Whiskey

Canadian Club


Liquors have been touting their history for a long time (since 1847, in fact), but it’s rare to come across an ad that makes the past look like so much fun. In this print spot, Canadian Club—or, more accurately, Chicago’s Energy BBDO agency—points us to a bygone era of thin black ties, hair wax, and formal dinner attire. The tag says “June ’65,” and the gentleman in the swim trunks is sporting some decidedly counter-cultural shagginess, but otherwise the look is Goldwater-chic.

Except, perhaps, for that pair of legs on the right.