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You’ll Like This Site Because You’re In It


Filmmaker and noted Rubik’s cube enthusiast Michel Gondry just launched (via NotCot), and it’s well on its way to becoming the most whimsical thing on the internet. As you might imagine, it’s a pretty competitive title.

The site’s launch is timed to coincide with the director’s second music video compilation, but trust Gondry to use rudimentary Flash animation to create something both childlike and strangely troubling. The site begins with a mountain-nosed caricature of the Gondry standing at attention, and each product is explained by a new arm emerging, Quatto-like, from one of the director’s orifices with an informative placard.

The products include custom sketches, pre-drawn sketchpad toilet paper (“Wipe your ass with Michel’s good ideas”), and a disaster-themed calendar for 2007—which, the site notes helpfully, will be date-accurate again in 2018.