world of men's style / fashion / grooming

An UrbanDaddy Publication

You Call It

  • Najib Benouar

The term “custom shirting” leaves a lot of room for interpretation—especially online. But the latest shirt makers on the scene, Ratio, are handcrafting shirts in as custom an operation as it gets—short of spending a couple hours with a tailor (h/t). In addition to the standard options you’ll often find online (fabric type, collar-to-sleeve ratio), Ratio lets you choose your hem length, collar style and even whether you want a box pleat, center pleat or no pleat on your back. In all, you’ve got over a dozen variables to tweak.

Meaning you’ve just found your new favorite shirt designer: you.