world of men's style / fashion / grooming

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Why Thank You


We’re across-the-board fans of old-school etiquette, but the Thank You card in particular deserves more credit than it gets. It’s a simple gesture, easy once you’re in the habit and it makes an impression like nothing else—especially since it’s so unexpected in the modern day.

Our gameplan: keep it short, and let the stationary do the talking. There’s a pretty good crop on Etsy (our favorite is here), which makes it that much more personal. It’s the kind of social meticulousness that makes gentlemen—not bad for a piece of paper.