world of men's style / fashion / grooming

An UrbanDaddy Publication

Watch This

  • Najib Benouar

Our esteemed colleagues over at Driven took a momentary break from the octane and gloss to delve into Bulgari’s new super-watch, the Octo. There’s some interesting backstory in there—like why they prefer a V to a U in their spelling—and you can get into some of the more nuanced watch-idiot-savant-ness if you mouse over the watch’s key points. It’s a neat trick and a nice way to navigate the workings of a timepiece (and kind of feels like taking the reins of CNN’s touch-map from John King... but sexier because it’s a beautiful watch—and Wolf Blitzer isn’t breathing down your neck). Give it a look, and don’t be surprised if you learn a thing or two about a manufacture caliber.