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Norsea’s 2010 catalog just came down the transom, and while there’s a fresh supply of liberty prints in tow, this Duke beach shirt struck us as a more impressive move.

After all, if we’re going floral, it’s survival of the loudest. And this one manages to reach almost Hawaiian levels of business while maintaining a certain stately grandeur. It’s not easy to put together elegiac beach gear, but Norsea seems to have it figured out.