world of men's style / fashion / grooming

An UrbanDaddy Publication

Two Wheels


You don’t hear much about biker culture as an influence on modern day designers, partly because the references are hard to name. John Varvatos usually gets a few references to The Wild One, but that’s like tracking British suiting back to James Bond. The look had to come from somewhere…

Rin Tanaka’s Harley-Davidson Book of Fashions gives a pretty good explanation of where. Covering the 1910-1950, Tanaka tracks the evolution of the bike from a useful novelty to a badge of outsider status, along with 40 years worth of bike helmets, any one of which would be enough to get a fledgling designer noticed.

With gas prices showing no signs of slowing, we may be on the cusp of a scooter renaissance, so the book couldn’t have come at a better time. It may not have our favorite biker jacket, but it’s got more inspiration than anything we’ve seen on the racks lately.