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As many have noted, the internet’s a pretty rough place. Celebrity tends to attract more abuse than glamour, especially when there’s a hint of success alongside it. And now, if this startup has its way, all that abuse will have a home.

PersonRatings is billing itself as “Yelp for people”—it's the first site to offer quantitative approach to web celebrity—but giving people an open forum to say things about Julia Allison is a dangerous game, and the nastier it gets, the higher their traffic numbers will go.

On some level, it’s brilliant…we just hope we never see our name on their list.