The T-Shirt Goes Americana
- Najib Benouar
There was no greater boon to the Americana-enamored blogosphere than when Life magazine digitized their decades’ worth of photo archives for all to scour.
Suddenly, family fishing trips on the Cape, grizzled coal miners in Virginia and fedora’d men flying for business were all there for the taking/uploading/menswear-nostalgia-evoking. And now, you can wear them on your chest—thanks to a T-shirt company by the name of Altru, which has officially licensed some iconic archival photos. The first batch features dogs, motorcycles and JFK. Which is about as Americana as it gets.
For when your Carhartt overalls are in the wash.