world of men's style / fashion / grooming

An UrbanDaddy Publication

The Stat Sheet: Proof Pants

  • Kempt Staff


Just about every time we see a new line of tailored tech-fabric menswear, everything tends to lean toward the rugged, drab end of the color spectrum.

Which is why we were pleasantly surprised by this indestructible-yet-gloriously-bright-red pair of pants from NYC label Proof. They’ve got all kinds of technical innovation, but look nearly identical to the trads’ beloved go-to-hell pants—with waterproofing. Oh, and they’re 48% off over at UrbanDaddy Perks.

Here’s what else you need to know.

The Story: Proof designs and tailors all of their rugged menswear in NYC—and these pants are the pièce de résistance of their line, using high-performance, breathable, quick-drying fabric that’s been treated to be waterproof, dirt-repellent and happy-hour-spills-resistant.

Who to Channel: An avid outdoorsman at a clambake; someone who bikes to work; the perfectly coiffed jock-villain in every ’80s movie.

When to Wear It: These pants should come in handy anytime it’s raining out or you plan on doing some extracurricular activities after work that require heightened lower-body mobility.

Think of This As: A Patagonia jacket for your legs disguised as the nicest pants you own.

And Now, for Your Moment of Inspiration: 1107_Proof_1