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The Smell of Success


Ah, perfume ads. Just when you think they’ve hit their peak…it turns out they’re just getting started.

It looks like the lovely Ms. Mendes’ banned Calvin Klein ad kicked off a whole new genre of fragrance ad: the black and white softcore bedroom shot. This version comes from French marque Guerlin, who chose a nude, reclining Natalia Vodianova to showcase the mysterious effects of their new Shalimar scent.

Of course, the ad is French not American, so they skipped the controversy and went straight for the nude banquette shots. Ah, la vie en rose…