world of men's style / fashion / grooming

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The Return of a Legend: Massimo Osti’s Boneville Relaunches

  • Caitlin Ganswindt


The brand that launched as a creative think tank for legendary Italian menswear innovator Massimo Osti returns today after a 21-year hiatus.

From the early ’80s and ’90s, Boneville was the benchmark for creation in the world of men’s fashion, giving rise to stuff like modern garment dying and printing—along with the invention of brushed wool, micro and thermojoint fabrics.

A veritable Thomas Edison of garment engineering, Osti is credited for designing a slew of groundbreaking lines as well as founding the game-changing sportswear company Stone Island.

Presenting the five things you’re gonna want to pick up:

0424-Kempt-Boneville-The-Sharp-EngineerThe Sharp Engineer

0424-Kempt-Boneville-The-SS-Button-Down-Half-PlacketThe S/S Button Down Half Placket Shirt

0424-Kempt-Boneville-The-CourierThe Courier

0424-Kempt-Boneville-The-Shawl-Collar-CardiganThe Shawl Collar Cardigan

0424-Kempt-Boneville-The-LongshoremanThe Longshoreman