The Only Bow Tie Instructional Video You’ll Ever Watch
When it comes to navigating the nuances of a bow tie, sometimes it’s best to listen to the tie—let it tell you where it needs to be pinched, folded and tugged.
And the tie masters at the Hill-Side have come up with a clever instructional video that does just that: using stop-motion, a rather amiable chambray bow tie talks you through tying himself. The real genius behind this video that lifts it head and shoulders above any other bow tie how-to you’ll find online is that the hands have been removed from the equation, freeing the viewer to actually see every minute step in the process without any blocked vision.
It’s almost more exciting than the big news that the Hill-Side is now making bow ties.
- Najib Benouar