world of men's style / fashion / grooming

An UrbanDaddy Publication

The New Frames


The best frames don’t always come from designers—for one, the touchstone of British eyewear is still the National Health Service specs rocked by Morrissey and Elvis Costello—so it’s worth paying attention to what’s the world’s opticians have in stock.

These frames from Yves Behar’s Fuseproject just arrived as part of a larger charity mission to get proper eye care to Mexican schoolchildren. They’ll be shipping out at a rate of roughly 300,000 a year, which means they’ll have a pretty big footprint. We prefer the round Corbusier-style frames, but there’s also a squared off version and the colors will change up from school to school. They should be a signature style for a whole generation of kids, so don’t be surprised if you see them on the next movie star who moves north to make it big.

Or if you see a knockoff in next year's designer collections.