world of men's style / fashion / grooming

An UrbanDaddy Publication

The Importance of Being Earnest


A small fashion line takes years of nurturing and planning before they sell their first cardigan, so when the original creative forces leave, it tends to be more like a divorce than a career move.

Scott Morrison and Eleanor Ylvisaker founded Earnest Sewn in 2004 and built up the brand in the five years since through clever collaborations, solid craftsmanship and all around sturdy jeans, but as of today they’re both leaving the company for greener pastures. We’re not sure what would drive the two people most tied to the brand to leave it at the same time, but we’re betting it’s something pretty major, and we doubt the economy is making things any easier.

It’ll be interesting to see what happens to the brand without its braintrust—hopefully whoever’s running it is smart enough to keep things on more or less the same course—but we’ll be even more interested to see what Morrison’s next step is. Having built up designer cred as an old-school denim man, there should be more than a few companies itching to bring him on.