world of men's style / fashion / grooming

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The French Watch Connection

  • Najib Benouar

We have a soft spot for mid-century watch design—brushed steel and minimalist lines are the sorts of things we like on our wrists.

Which is why new watchmakers on the scene March LA.B immediately appealed to us. The watches lean on classic design for the faces and dials, then borrow from muscle car interiors for the leather straps. Seems like an unlikely pair (much like the “LA” and “B” in the name, which stand for Los Angeles and Biarritz) until you see the Swiss-made timepieces. Our favorite of the bunch is the AM2 with a square, Tank-like case and a ribbed leather strap that’s based on the interior of a classic Mustang.

It’s like wearing Drive and the South of France on your wrist.