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The Forces of Eva


It looks like Kempt favorite Eva Mendes has dabbled in advertising once again, this time in a nipple-baring spot for Calvin Klein’s Secret Obsession. In the grand tradition of perfume ads, the product is the least interesting part, but this particular one was so “provocative” that it managed to get rejected by every network, and subsequently barred from broadcast. Oops…

Gawker suggests, the ad may have been intended as unairable to cause a scandal and raise more publicity for the brand. If so, we can only applaud it as a step in the right direction. Any marketing strategy that involves showing beautiful women’s breasts to the internet is all right in our book.