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The Denim Trade


Breaking in your own jeans is a bit too personal for some, but it never occurred to us to let someone else do the work…

A.P.C. has come up with a novel solution: Buy back broken-in jeans at half-price, then resell them to folks who prefer their denim a little softer. We wouldn’t want to be on the broken-in end, but we suppose it’s a matter of taste, and it’s still better than a trip to Diesel. No one has to suffer through mass washes and the indigo-stained masses get a little financial relief.

Then again, New York’s hipsters may have more money in denim than stock at this point. If A.P.C. isn’t careful, there’ll be a run on the bank.