world of men's style / fashion / grooming

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The Common Folk


Folk is a bit of a curiosity on this side of the Atlantic, but if you’re passing through London any time soon, you’ll find them just about everywhere. This snap is from their newly opened Shepherd Market shop, their fourth in London. It’s a good example of why they’re worth caring about to begin with: clever, colorful twists on some of the most basic items in your wardrobe. And if you don’t have an Atlantic crossing in your near future, you can get a local taste of the goods here.