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The Birth of the Cool


We’ve been scanning our latest tumblr obsession The Impossible Cool for a while, and we’ve detected a couple of patterns.

First, in addition to the usual actor suspects—Mr. McQueen, Mr. Clooney—there’s a healthy spattering of genuine genius, including Robert Altman and our personal favorite, Mr. Kurosawa. For all the cross-cultural fun we’ve had over the past twenty years, it’s easy to forget he was the first one importing American staples like the shoot-em-up western to eastern shores.

Second, they’re almost all sporting shades.