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Stay Focused


We saw Killspencer on UrbanDaddy a few days ago, but sometimes it takes a bit of video to get our attention.

The west-coast marque makes bags out of discontinued military tarps—not a bad gimmick, but a little advertising never hurt anyone. So we were even more impressed when we ran across this video, we were understandably intrigued.

We could have done with a little less racking focus…but nobody’s perfect. The music (made from the rhythmic clicks and whirrs of a sewing machines) and the shots of the merchandise (always in quick shots or very close up) add up to a surprisingly effective spot that shows very little of the actual merchandise.

Of course, if people want to see what’s for sale, they can always look at the website. Like most spots, all this one really needs to get across is excitement.