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Smell Test: Odin 11 Semma

  • Caitlin Ganswindt


First there was 1. Then there was 2 and 3 (see where we’re going with this?). And now with its 11th iteration, Odin delivers Semma.

With layers of tobacco, chili pepper and sandalwood, it’s professed as “a collection of notes from distant lands veiled in mystery.” Bold words.

As recreational conquistadors of distant lands veiled in mystery, we’ve put the claim to the test and asked the unbiased and hypersensitive noses of Kempt HQ to take a whiff.

Here’s what they had to say:

Like I’m sitting down in a psychic’s faux-Oriental, birdcage-adorned chambers—I’m a little confused, but I think I like it.

Sinatra’s Vegas dressing room crossed with a hospice. In a good way, of course.

The pillowcase section at Linens ’n Things, but with more sandalwood.

Waking up in dewy grasslands after a weeklong jazz festival. Or Burning Man. Probably Burning Man.

Sex Panther.

My grandpa—like a leathery spearmint pipe.

A new mop in an old barbershop.

The room after a heated threesome with the Doublemint Twins.

Sammy Davis Jr. after getting lost in the woods for about 11 days.

If that sounds like the kind of distant land you’d like to visit/smell like—you can pick up a bottle now at Barneys.