Smell Test: Gold Jay Z
Rapper + Producer + Designer + Agent + Team Owner + Philanthropist + Beyoncé’s Plus-One = Your New Perfumer.
Yes, Mr. Carter is getting into his eighth-ish career with his forthcoming scent, Gold Jay Z. It’s apparently the essence of an icon in a bottle: power, pride, confidence, strength, success and courage.
But what exactly does an icon’s essence smell like? Yeah, we didn’t know either. So we got our hands on a bottle early and unleashed our regiment of noses on the Smell Test™.
Take a whiff of the gilded mogul:
Smells like money.
Morning at a champagne-bucket factory.
Like boiling some aqua.
The opposite of Bed-Stuy.
Has anyone said money? Oh. Well—still smells like money.
The chest pocket of a mogul.
What a man would think a woman would want a man to smell like.
New York... concrete jungle where dreams are made, oh.
I ain’t mad at it.
If you’ve been trying to smell more like a champagne-bucket factory, it’s hitting stores everywhere November 29. Follow your nose. Pick up a bottle.
- Caitlin Ganswindt