world of men's style / fashion / grooming

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Second Life


Deadstock isn’t a new trick, but this is the first time we’ve seen the fabrics in question carry through their logos. Freitag puts their bags together from car seatbelts and truck tarpaulins, making for sturdy straps and waterproof fabrics. Their personal touch is leaving the tarps completely untouched, which means you’ll occasionally catch the tail end of a slogan—including on this one from their newly arrived Lois line of gym bags. We’re guessing it used to say “blast off,” but we’re open to suggestions.