world of men's style / fashion / grooming

An UrbanDaddy Publication

RRL Moves Online

For a globe-spanning, multi-billion-dollar luxury brand, Ralph Lauren’s pretty good at keeping a secret.

We’re thinking of their heritage-themed RRL brand, which has been their most coveted and rarely seen collection for almost 15 years now. Unless you were lucky enough to stop through Nolita, Georgetown or Malibu on a regular basis, it was rare to see a whole collection in one place.

But now, the label’s finally made its way to e-commerce.

At the moment they’re in a Scottish phase, so you’ll find Donegal tweeds and Fair Isle cardigans—but there’ll be plenty more as the seasons roll on. And if nothing else, you’ll find a whole lot of handsome ferrotypes.