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Rebel, Rebel


Not all of J. Crew’s collaborations are on the racks. This week, they launched a microsite with GQ dedicated to “rebel style,” with J. Crew merch giveaways on the side. (At least you’ll know where to spend it.)

The premise of the microsite is a 30 day crash course in becoming a “well-dressed rebel.” We aren’t sure if Shia LeBeouf is quite what comes to mind when we hear “well-dressed rebel,” but their guest, Scott Sternberg of Band of Outsiders, is a little closer to the mark. The biggest saving graces are the Vice Records soundtrack and bizarrely Godardian titles, both of which give the enterprise a lot more cred than it deserves.

There are a few unexpected tidbits, like Sternberg’s preference for short-sleeved dress shirts, but so far, the advice is pretty much what you’d get from the magazine—like popping the top button, sticking with upscale cotton suits, and curveball footwear. Then again, the site only releases one video a day, starting the day you sign up, so we’ll have to wait until September to get to the thrilling conclusion.