world of men's style / fashion / grooming

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Read Wall Has Arrived

  • Najib Benouar

The vast majority of upstart Made-in-America labels that have come on the scene lately are of the selvage denim, triple-stitched boot, workwear-leaning variety.

So we were pleased to learn of a decidedly preppy entry from Read Wall—the same guy who brought us this good-looking shirt and many more—launching this fall. He’s moved on from just shirts (ditching the name “Read’s Clothing Project” for “Read Wall”) and pulled off an entire line of preppy staples: polos, chinos, anoraks—and the shirts are still there, of course. Consider it a homegrown Gant in its infancy.

The stuff is available for preorder now, and expected to ship in late September—which is right about when you’ll start wanting to reach for a waxed-canvas anorak on your way out the door.