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Ramdane Touhami Has Arrived

Whether you’re wearing it or designing it, a velvet DB is a splashy way to make an entrance.

This one comes from Ramdane Touhami, who launched his eponymous label with a New York shop earlier this week. (Even splashier, the DB in question comes in under $400.) The rest of the stock is every bit as whimsical, with bright corduroys and over-buttoned coats filling up the stripped-down shop. Anyone looking for a more accessible twist on Band of Outsiders just hit the jackpot.

Touhami has been kicking around Europe for a while—collaborating with Marc Jacobs, making millions in the candle business; that sort of thing—but this is his first full-scale apparel brand in years. Judging by the early gear, it’s going to be quite a show.

The knits are all from Scotland, sporting an unusually loose cable weave.

A Barbour-style waxed cotton coat and a cotton DB.

The cords are the most versatile item in the store, but they’ll set you back as much as a pair of APC jeans. And yes, that is a pair of men’s velvet pants.

It’s at 64 Kenmare Street if you want to see it in person.