Ralph Lauren Goes Vintage
- Najib Benouar
Ralph Lauren is one of Americana’s most venerable institutions. He’s managed to clothe an entire nation—from the cable-knitted Northeast to the denim-on-denim’d Southwest.
And as a testament to that legacy, the brand is launching the webshop RL Vintage today. After a small army of vintage clothing enthusiasts/historians was assembled, the team set out, rummaging through the finer flea markets and antique shops to put together a veritable museum of Polo-centric Americana—well, a museum that you can actually buy things from. For the men’s offerings, you can expect a lot of suede—and even some fringe—but something we’re really looking forward to is the “Bring It Back” program that lets Polo fanatics dig through the archives and vote on pieces they’d like to see reissued. Whatever gets the most votes will actually go into production as a limited-run throwback. Currently on deck is the Polo Bear sweater, beloved by grandmothers, rappers and menswear bloggers alike.
Take a closer look at what’s in store at RL Vintage...