world of men's style / fashion / grooming

An UrbanDaddy Publication

Rainy Season Style


It’s hard to look good when it’s pouring, but the latest Market Week offered a fresh solution: the stylish poncho.

We’re thinking of Sifr in particular, who combined the classic functional item with the Rick-Owens-in-Tokyo look for a surprisingly sharp item. Gone are the drooping shoulders and the baggy silhouette, replaced by a more tailored shoulder. Think of it as Jedi rain gear.

And for anyone interested in the military equivalent (and willing to compromise on the trim fit), there are a surprising number of Swiss camo versions kicking around the Web, most coming in under $30.

Spring showers: do your worst.