world of men's style / fashion / grooming

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Power of the Press


Media isn’t the most profitable business these days, but there’s a reason billionaires are always emptying their pockets into magazine and television ventures. There are some things only staggeringly large amounts of money can buy.

Take, for instance, the lovely Ms. Lydia Hearst. Being an heiress is enough to get you onto the gossip pages, but getting into fashion spreads takes the kind of clout only a few families in the world have. But having the same last name as a publishing group usually helps…


Hearst Media just launched a magazine called Femmes in France, and as luck would have it, Lydia is the only model in its pages. There’s also an in-depth profile of the illustrious Hearst family, in case you were having trouble getting the point.

For Hollywood’s sake, let’s hope she doesn’t decide to be an actress.