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Playboy’s New Playground

playboycover_crop.jpg has needed a polish for some time now, so it’s only natural that they roll out a redesign on the heels of their archive's recent online move. And ad units don’t grow on dead trees…

The stated goal of the new site is to get viewers to stick around for upwards of half an hour, but we’re not so sure. There certainly is a lot of new stuff to look at: style, nightlife, a full-scale culture section and a decent catchall section for Playboy’s typical idiosyncratic humor. But there’s still something missing.

Where are all the listicles? Where are the pointlessly provocative screeds? We looked for something making fun of Kanye—for more than half an hour, in fact—but we couldn’t find one. All we got was a centerfold jigsaw puzzle and a flash cartoon about a monkey on a road trip.

Hef’s got a lot to learn about the internet.