Nau and Again
Apparently the recently-departed Nau isn’t quite so departed anymore. The Portland-based ecowear marque has gotten a much-needed and much-deserved second chance from Santa Barbara’s own Horny Toad. The Toad favors more casual (and somewhat unremarkable) button-ups, making it a somewhat unlikely brand marriage, but we’re too grateful to hold a grudge.
Nau 2.0, as it has been dubbed, is charting a different course the second time around, leaving proprietary brick-and-mortar stores behind in favor of web sales and like-minded boutiques. They’re also busy prepping the Fall line, which should offer more of the company’s sleek mix of performance-based fabrics and minimalist style.
In the meantime, the spring/summer 2008 line will be available for half-off on the website, so you’ll have a second chance at some of our favorite raincoats.