world of men's style / fashion / grooming

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Moving Up in the World like Elevators


We’ve been following New York’s Assembly since it opened this past April, and they’ve turned into the city’s best mix of vintage rarities and well-chosen designer gear. But we didn’t expect them to turn into designers.

Greg Armas is the man behind the store, and, more recently, the man behind a small, limited-edition line of car coats, blazers and slacks. The line looks fantastic—exactly what we’d expect from a man with an appreciation for antique corkscrew—but the precedent is even better.

Granted, most boutique owners probably don’t have the knack for design that Armas does…but it would be interesting to see them try. And as long as they keep things limited edition, we doubt there’ll be too much harm done. We might even get a few new labels out of it.