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An UrbanDaddy Publication

Moscot Love


If last year’s overwhelming resurgence of Ray Ban Wayfarers taught us anything, it’s that in matters of eyewear, everyone looks cooler in old stuff. Earnest Sewn—the masters of coopting quirky-but-classic brands—will take the idea one step further and about a century back, when Moscot’s pop-up shop opens in Earnest Sewn’s MPD store this spring.

Paying homage to the New York eyeglass store that opened in 1915 (that’s a solid 22 years pre-Ray Ban and 68 years pre-Risky Business), the shop will offer Moscot’s Original eyeglass and sunglass frames, as well as two new, collaborative, limited edition styles: the Lemtosh Frame in Buffalo Horn and a new, lighter Blond. So you can take a little chance without running the risk of resembling 1985 Tom Cruise.