world of men's style / fashion / grooming

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Model Behavior


After an afternoon of high fashion runway shows, the world of style can seem a bit insular…but it’s nothing compared to the world of modeling.

The web TV channel Modelinia just launched proclaiming itself as a behind-the-scenes look into the lives of models, but looks more like something you’d stumble onto at 3 a.m. on Bravo. Features range from fearlessly unironic advice from older models, a makeover segment called “high heeled boot camp,” and a frighteningly complete “model matrix” for tracking your favorites. The highlight is Heidi Klum’s Spiked Heel, in which she battles the forces of evil and unabashedly embraces camp—the money quote: “it looks like mayhem is the hottest look this season”—but the rest of the ladies here have yet to learn to stop taking themselves seriously.

The slogan says it all: “Because models don’t get enough attention.”