world of men's style / fashion / grooming

An UrbanDaddy Publication

Make it Raen


It’s always nice to have a source for a $100 pair of shades. Not because you’re unhappy with the ones you’ve got…but the way you live, accidents happen.

So you’ll want to keep Raen Optics on file in case your clubmasters fall prey to a tragic windsurfing mishap. They’re a California brand specializing in mid-century style shades and optical frames. At the moment, our favorite is the Squire, inspired by James Dean’s 50s frames—something like Wayfarers by way of Moscot.

Just try to keep them out of the ocean.