Make it Pop
The painter Alex Katz has a lot of fans out there, but before now we would have hardly thought they were J. Crew’s demographic.
Apparently a few of the more Pop Art-inspired minds at J. Crew decided Mr. Katz would make their clothes look better than any model, and put together a few shoots with the grizzled master for their March catalog. There are a few other icons thrown in there for good measure—including some San Francisco shots and, possibly more importantly, Lauren Hutton—but there’s no better way to add cachet to a shoot than bringing putting a veteran artist in front of the camera.
And if he got a few crew necks out of the deal, all the better.