Kept at Bay
Anyone who’s seen an action movie in the last ten years can probably recognize the work of Michael Bay—our particular favorite would be The Rock which, along with Armageddon, has the honor of being the unlikeliest Criterion edition we’ve come across—but now that he’s the recipient of everything from fake screenplays to a fake twitter persona, it might be time to dig a little deeper into the enigma that is Mr. Bay.
Luckily, some hapless assistant on the western coast has spent their morning uploading all of Mr. Bay’s commercial work onto Vimeo, with an almost unbelievably pretentious title card at the beginning of each spot. If you were looking for the core of the Bay aesthetic, this is pretty much it. Let the car commercials begin!