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Julianne Moore Has Been Stealing from the Zoo

How Your Noise Rock Sausage is Made: The Times peers into the tortured soul of Pitchfork Media and finds a reasonably fastidious, self-reflective media organization. Go figure. [NYTimes]

Your New Media Ad Guru Smells Like a 16-Year-Old: People sure are going crazy for those Old Spice spots. [TechCrunch]

First, Ditch the Water Bottle: A new app/website gives you live updates on the wait at airport security lines. [Lifehacker]

Heart of Darkness: Once again, the internet succeeds in finding the most depressing, nihilistic thing you’ve ever seen—this time, in a parking lot in Oakland, California. Your move, smoking baby. [Deadspin]