Jacket Companies Making Things Besides Jackets
- Najib Benouar
We’ve been noticing a startling new trend in menswear: jacket companies are diversifying their portfolios.
First we heard that venerable coaterie Barbour was getting into the watch game. Then there was something about Patagonia selling food. And with a bit more digging, we found even more options to buy non-outerwear gear from your favorite jacket makers.
Let’s take a look at the new ventures from these enterprising labels:
The Label: Patagonia, known for their technologically advanced outdoor gear. The New Venture: Patagonia Provisions, a new arm of the company focusing on food—they’ve started with salmon jerky and will continue into more dry foods like health bars.