world of men's style / fashion / grooming

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It Gets the Job Done


We strive to purchase only handsome clothing, but there’s something beautiful about the moment when all that breaks down and you only care about bare bones utility. Think about a monumentally puffy winter parka, or the polished perfection of a good pair of galoshes…

Or, in this case, a bright yellow raincoat.

This newly released Norse Projects slicker comes from the rainsoaked north country of England, making it the working man’s version of the more refined mackintosh raincoats you might see on the streets of London. It’s loud, to be sure, but it’s also light and effective—and functionality doesn’t always whisper.